If you're a contractor in the Twin Cities, Stillwater, or eastern Minnesota, there's a good chance social media is the most underutilized tool in your business right now. Most contractors rely on referrals, word of mouth, and maybe a basic website — and while those work, they're unpredictable. Social media gives you something better: a consistent, controllable system for generating local leads every single month.
At Crew Marketing, we work with home service businesses across Minnesota and we see the same pattern constantly — skilled contractors doing incredible work, but struggling to get in front of the right people online. This guide breaks down exactly how to fix that.
"The best contractors we've worked with all have one thing in common — they stopped waiting for referrals and started showing up where their customers actually are. That's social media."
Here's the reality: your potential customers are on Instagram, Facebook, and TikTok every single day. They're scrolling through their feeds, watching videos, and making decisions about which businesses they trust — long before they ever pick up the phone.
When a homeowner in Woodbury needs a new HVAC system, or someone in Lake Elmo is looking for a contractor to remodel their kitchen, they don't just Google it. They ask their neighbors on Facebook groups, they look at Instagram to see your work, and they check out your reviews. If you're not there, your competitor is.
The good news: most contractors in the Twin Cities and eastern Minnesota aren't doing social media well. That means showing up consistently puts you immediately ahead of 90% of your competition.
Nothing sells a contractor's services better than visual proof. Before and after photos and videos of your projects are the highest-performing content type for home service businesses on social media. A bathroom remodel, a new roof, a freshly installed HVAC system — these posts generate massive engagement because homeowners can immediately picture the same transformation in their own homes.
Film a quick 30-second walkthrough video of your finished projects. Short-form video on Instagram Reels and TikTok gets dramatically more reach than photos — and it positions you as the go-to expert in your area.
Every post, every story, every reel — geo-tag it with your location. When you tag Stillwater, Woodbury, Lake Elmo, or Minneapolis, you're telling both the platform's algorithm and your potential customers exactly where you operate. This is one of the simplest and most overlooked local SEO tactics on social media.
When a happy customer leaves you a Google review or sends you a thank you message, turn it into a social media post. Screenshot it, design a simple branded graphic around it, and share it. Social proof is one of the most powerful conversion tools available — and it costs you nothing to share.
Homeowners in Minnesota have questions. When should I replace my furnace? How do I know if my windows need replacing? What's the difference between a general contractor and a specialty contractor? Answer these questions on social media and you position yourself as the trusted expert in your community. People hire contractors they trust — and trust is built through education, not just promotion.
This sounds basic but most contractors completely miss it. Every comment on your posts, every DM, every question on Facebook — respond to all of them, quickly. The social media algorithms reward engagement, which means more responses equals more reach. More importantly, potential customers are watching. When they see you respond promptly and professionally, it builds immediate trust.
You don't need to be everywhere — you need to be where your customers are. For most home service businesses in the Twin Cities and eastern Minnesota, here's what we recommend:
Consistency beats frequency. We'd rather see a contractor post three times a week every week than post fifteen times one week and disappear for a month. The algorithm rewards consistency, and so do your followers.
For most home service businesses, we recommend a minimum of:
Most contractors we talk to tell us they don't have time to manage social media consistently — and that's exactly why they hire Crew Marketing. We handle everything so you can stay focused on the job site.
Results depend on your market, your consistency, and your strategy — but here's what we typically see with home service clients who commit to social media marketing:
"Social media doesn't replace referrals — it amplifies them. When your happy customers can tag you, share your posts, and point their neighbors to your Instagram, your referral network grows exponentially."
We're not a massive agency with hundreds of clients and account managers who've never swung a hammer. We're Cale and Carly — a husband and wife team based in Stillwater, MN who understand the Minnesota market, understand home service businesses, and genuinely care about the results we deliver for every client.
We offer fractional marketing services specifically designed for contractors and home service businesses — meaning you get senior-level social media strategy, content creation, community management, and direct message handling without the cost of hiring a full marketing team. We work in your business so you can work on your business.
Book a free strategy call and we'll audit your current social media presence, identify your biggest opportunities, and build a custom plan for your contracting business.
Get My Free Strategy Call Call 651-208-4252At Crew Marketing we work with home service businesses across a range of budgets. Our fractional marketing services are designed to be accessible for small and mid-sized contractors. The best way to get an accurate number is to book a free strategy call — we'll build a plan that fits your goals and budget.
No. We recommend starting with 2-3 platforms where your customers are most active — typically Facebook, Instagram, and Google Business Profile for most Minnesota contractors. It's better to do a few platforms well than to be spread thin across all of them.
Most of our contractor clients start seeing increased engagement and brand awareness within the first 30 days. More significant results — consistent inbound leads and inquiries — typically build between 60-90 days of consistent posting and engagement.
Yes — that's exactly what we do. We handle your content creation, posting schedule, community engagement, direct message responses, and reporting. You stay focused on running your business. We handle everything social.